Dead Ahead: The Web Dilemma and the New Rules of Business

The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Six new rules behind emerging Web business practices are revealed--strategies, tools, and concepts that companies can use to succeed in tomorrow's electronic marketplace. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a Web game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.

Travel Photography, 2nd edition

This new edition will help every photographer, whether amateur or experienced, to uncover new ways of taking exceptional pictures on the road. World-acclaimed travel photographer Susan McCartney offers both a definitive guide to honing skills as well as a business manual of expert tips for making each endeavor profitable. This new edition has been revised and expanded to cover: bringing equipment up-to-date; handling lighting; composing portrait, landscape, architecture, and location still life shots; planning and preparing for a travel shoots; editing; building a portfolio; working on assignment; selling to stock houses; shooting on location for businesses and corporations; and exploring opportunities on the World Wide Web. McCartney not only details the crucial steps in organizing a travel shoot and setting up equipment, but also reveals what to expect while actually shooting. She provides exciting self-assignments and sample itineraries to get started, as well as model releases in more than thirty languages. Packed with invaluable resources, business know-how, and inspirational examples of the author's own work, this book is indispensable to any photographer's work and career.

Money Secrets of the Rich and Famous

Fun reading for anyone who's intrigued by lives shaped by fame and fortune, the book blends biography, entertainment, and financial legacy, and includes rare photographs, documents, and illustrations and images of checks gleaned from private collections, most being shown publicly for the first time. "Reading about the rich is an international obsession. Michael Reynard's Money Secrets of the Rich and Famous provides for the first time a museum collection of bank checks and fascinating insights into the private lives of everyone from George Washington to Marilyn Monroe. A remarkable book." --Nancy Holmes, Editor-at-Large, Worth magazine.

The Artist's Quest for Inspiration

Artists can experience a new awakening of creativity and add fresh meaning to their work by using the techniques found in this inspirational guide. A working artist who has coped successfully with the daily challenge of facing a blank canvas shares her methods for overcoming creative blocks, suggesting how to trigger inspiration through memories, play, and a variety of other ideas to increase sensitivity and broaden vision, including journal writing, travel, motivational exercises, and brainstorming with other artists.

Marketing Strategies for Writers

A wizard at promoting his own work reveals the aggressive tactics needed for winning in today's highly competitive marketplace. He details the skills and strategies writers must master to promote themselves and their work, from researching the marketplace, to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and TV producers, and marketing on the Internet. This invaluable guide goes beyond selling and marketing books and articles to take writing careers to new levels with these top-of-the-line resources.